The short answer
Minds by Animoca Brands is a platform for creating personal AI agents called Minds. Each Mind has a clear identity, purpose and defined job, and can use approved context and tools to work towards that job. It can act as a digital partner across recurring work, while you decide what it may access, check important facts and approve consequential actions.
What is a Mind?
A Mind is a personal AI agent with a recognisable role, a purpose and a job it can own. You can choose a ready-made Mind for a particular type of work or configure one around your own needs.
A Mind is more useful when you give it a repeatable responsibility rather than one isolated question. “Summarise these meeting notes” is a one-off request. “After each project meeting, turn the notes into decisions, owners, deadlines and unresolved questions” defines an ongoing job. That distinction gives you something concrete to review and improve.
How does Minds work?
A Mind combines several parts:
| Layer | What it means | What you decide |
|---|---|---|
| Identity | The role and working character of the Mind | Its responsibility and communication style |
| Context | Information and instructions available to it | What is relevant and what is out of scope |
| Skills | Reusable workflows for a type of job | Which process it should follow |
| Tools and apps | Connected capabilities that let it act | What it may access and which permissions it receives |
| Channels | Surfaces used to give instructions and receive results | Where you want to work with it |
You do not need to configure every layer at once. A ready-made option can provide a starting structure, while a custom route gives you more control over the role and instructions. Minds can be started from hellominds.ai and used by email; Telegram can be connected where currently supported. Availability can vary by release, account and region.
What can people use Minds for?
A Mind is most useful when the job has a clear outcome, enough context and an obvious point at which a person should review the result. Possible uses include:
- Research: track a defined topic and prepare a structured briefing. Check sources, dates and uncertainty.
- Organisation: turn requests into reminders, plans or follow-up lists. Confirm priorities and sensitive details.
- Personal planning: structure options for trips, meals, exercise or family schedules. Treat these as planning support, not confirmed bookings or professional advice.
- Content operations: draft from an approved brief and house style. Review accuracy, originality, rights and brand fit.
- Project coordination: maintain action lists and flag overdue decisions. Resolve conflicts yourself.
- Inbox support: sort or summarise messages using agreed rules. Control access and review important communications.
These are possible uses, not guaranteed outcomes. A Mind may misunderstand instructions, miss context or produce incomplete work. High-impact decisions should receive appropriate human review.
One-off chat versus an ongoing agent
An ordinary chat often begins with a prompt and ends with an answer. A Mind is designed around a continuing role and reusable responsibilities. That can include persistent context and, when supported and authorised, action through tools or connected apps. Some background or recurring workflows may be available, depending on the current product configuration.
“Agentic” means working towards a goal through multiple steps rather than only returning one response. It does not mean unlimited independence. Define which tasks, sources, services and actions are allowed, when the Mind must stop and ask, and how its output should be checked. Persistence does not guarantee perfect memory, and autonomy does not remove oversight.
How do you start?
In the launch interface observed on 11 September 2026, you could choose a Mind template or select Create Your Mind. When you chose a template, the interface offered two setup modes:
- Quick Start: begin instantly with the recommended settings.
- Customize: adjust the Mind around your needs and preferences.
Before launching one, write down the job, expected outcome, required information, permitted actions, approval points and definition of a useful result. Start with one clearly defined task; a specific responsibility is easier to test than “help with everything”.
What should you know before using Minds?
Interfaces, integrations, prices and capabilities may change. Check the live product and published policies before relying on a particular feature. AI output can be inaccurate or unsuitable: verify facts, sources, calculations, permissions and anything affecting people, money, health, safety, legal rights or reputation.
Connected services increase both capability and responsibility. Grant only the permissions needed for the job and review the terms of each service. Do not use a Mind as the sole decision-maker for high-impact matters or as regulated professional advice. Cognition use varies with the task and tools; current purchase options are listed on the live pricing page.
Start with one job
Choose a task you understand well enough to review. Provide a concrete objective, relevant materials, output format, cadence and approval boundaries. Test it with a low-risk assignment, correct the instructions, and expand the scope only when the result is reliable enough for the next step.
Give your first Mind one clear job.
Start with a task you can review, then refine the result.